I will not be going back to any liquid laundry detergent after this. Since it has no scent it doesn't cover up any unclean delayed wet laundry. Switch your laundry load immediately to the dryer and hang everything else asap. That being said - that's how laundry is supposed to be. Tiny package - huge results. Cost efficient, biodegradable, no waste, no scent. There is no downside.
We use a mason jar and only dilute the amount we need. Measure your soap usage with a dedicated tool like a shot glass and use half of it for normal loads.
If this was at Costco and Walmart all the other laundry soap brands would be out in trouble, as they should be.